When it comes to buying a quality lifetime WatchaMania, one of the many offering from Rolex is hard to beat. While there are other fine watches, some costing nearly half a million dollars, you’re not going to find in them any better or more accurate timekeeping.
As an item of jewelry, some people are perhaps less interested in knowing the exact time as in displaying the diamonds set in platinum or 18K gold.
At the other end of the spectrum, very accurate digital battery-operated watches can be bought for only a few dollars and they’ll give you the right time night and day.
However, if you want the best of both worlds, the storied name Rolex must be remembered. We hear stories of how a Rolex fell from an airplane and hit an asphalt highway, got run over by a truck and was eventually found, cleaned up and it was still ticking!
This writer has a Rolex Date purchased in 1978. This particular model is stainless steel with a 14K gold bezel and, after a couple of trips for cleaning and one new crystal, it still keeps perfect time, no adjustments needed.
Of course your Rolex watch doesn’t come cheap, see this website. These days, you’d be hard-pressed to find a new Rolex wristwatch for less than $5,000 US. And of course, the cost can skyrocket from there. As we all know, gold prices have exploded so when you buy an 18K gold Rolex with matching 18K gold bracelet, you’re paying a real premium for all the extras. the important thing to remember however, is that inside, under its skin, a Rolex is a Rolex. They don’t make a second best Rolex in cheaper models. These are officially timed chronometers. That is to say that they each must go through a series of tests to determine their accuracy before receiving the label “chronometer”. This should not be confused with “chronograph” a term for what some call a complication. That is to say that it has various functions ancillary to its watch keeping status. It may tell the day, the date, have a timer, an alarm and a number of other functions. Some are also designated tourbillon, meaning the entire movement of the watch changes position at regular intervals. Supposedly this is to help maintain accuracy. However, many also feel that this is only a sales tactic without real merit.
The real caveat here is to be sure you go to a reputable dealer. Most known brands of watches have “replica” watches, or “knock-offs” as they’re often called. Many of these can fool all but the expert. They can have all the “authentic” markings you might expect to see, but the gold is only thin plate and the movement is usually a cheap movement from countries like Japan. For those who only want to impress without spending a lot of money, these may be an alternative to buying the real thing, but it’s important to remember that this is not only illegal, but a form of cheating, and personally I would not be proud to wear a knock-off.
This applies to the purchase of a used Rolex. Sometimes you may find what appears to be a good fair price for a used Rolex, but beware. Unlike most watchmaking companies, Rolex maintains studios around the world where they clean and repair nothing but Rolexes. When you own a Rolex and find it needs any sort of repair or a cleaning (about every 5 years is recommended), or perhaps you’ve cracked the crystal, then it’s important that you send your watch to Rolex. Many shops advertise that they repair watches and many even mention brands like Rolex. They may or may not deliver. The cost of having your watch cleaned or repaired at Rolex is no more, or only slightly more than at unauthorized shops.
A Rolex is a way of life. People don’t buy a Rolex to toss into a drawer along with other watches. The Rolex name, like the Rolls-Royce name, is legendary and not without reason. So when you decided to consider the purchase of your Rolex, just be sure to visit a reputable dealer in your area.
if buying a used Rolex, it may be possible for you to take the watch for a deposit and have the Rolex shop examine its interior, which by the way, you should never ever open. Another reason to stick to the Rolex Co. is that if opened by any other party, it can no longer be certified to be 100% waterproof (not water resistant as many watches advertise).
Go get that Rolex, but keep your eyes open and your pocketbook shut!